Everything worth reading to sell more.
From marketplaces to cross-border selling, from AI to conversion optimisation: practical, actionable guides from the Shopiyz team.
23 articles · 6 topics · 6 languages
The “no results” page: e-commerce’s quietest lost sale
A visitor who uses your search box already knows what they want to buy. Showing them an empty page is like turning away a customer at the till. Why it happens and how to fix it.
September 29, 2026 · 7 min read
Latest articles
Growth
How to price products for your online store: a hands-on pricing course
October 14, 2026
Growth
Ecommerce conversion rate optimization: a hands-on course in 8 lessons
October 13, 2026
Growth
How to take product photos for your online store: a hands-on phone photography course
October 13, 2026
All articles
How to price products for your online store: a hands-on pricing course
A seven-lesson mini course on how to price products for your online store: list every cost, tell markup from margin, use one formula to get the selling price, set a floor price per channel and plan discounts safely, with a one-hour price sheet assignment.
Ecommerce conversion rate optimization: a hands-on course in 8 lessons
How to increase the conversion rate of an online store, from zero: calculate it correctly, find the funnel step where shoppers drop, fix product pages, search, checkout and trust, and run an A/B test the right way.
How to take product photos for your online store: a hands-on phone photography course
A seven-lesson mini course on how to take product photos for your online store with a phone and a window: shot list, gear, soft light, backgrounds, camera technique, tricky products, editing and file preparation, plus a one-hour practice assignment.
How to create an Amazon seller account: registration requirements and identity verification, step by step
An independent, step-by-step guide to opening an Amazon seller account on Amazon.com and Amazon.co.uk: what to prepare, individual vs professional selling plans, business and tax details, identity verification and video calls, the review period, common reasons for delays and what to do after approval.
Ecommerce fraud prevention: how to stop chargebacks and friendly fraud without losing good customers
A practical guide to ecommerce fraud prevention for small and mid-size online stores: card-not-present fraud, chargebacks and friendly fraud, refund abuse and wardrobing, account takeover, promo abuse, warning signs in an order, a manual review routine, dispute evidence and the balance between security and conversion.
Generative engine optimization for ecommerce: how to get your store into AI answers
What GEO is, how it differs from SEO, and what an online store can actually do to be found and described correctly by ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews, without shortcuts or false promises.
AI in ecommerce: a practical guide to using AI tools in your online store
A hype-free guide to AI for online stores: where AI tools genuinely save time today, where humans must stay in charge, why clean product data matters more than ever, and a 30-60-90 day plan to adopt AI without hurting your brand.
Ecommerce customer retention strategies: how to turn first-time buyers into repeat customers
A practical guide to increasing repeat purchases: why retention beats chasing new customers, how to measure repeat purchase rate and customer lifetime value, the post-purchase experience, segmentation, automated flows, loyalty and VIP programs, referrals and sending without spamming.
Black Friday and Cyber Monday checklist: how to prepare your online store for peak season
A practical BFCM preparation plan for online stores: a 6–8 week countdown, choosing hero products and checking margins before you discount, stock and safety stock across every channel, discount mechanics and early access, site readiness, holiday shipping cut-offs, returns and what to do after the season.
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